Authority Marketing: Four Ways to Prove Your Value and Get More Customers
Make Sure Your Marketing Services Your Potential Clients By Doing These Things
- Make Sure your content is top rated stuff
- Make sure you are providing the best content that you can on the topic you are writing about. If you don't know much about the topic see what the experts are writing about, and put it in your own words.
- Make sure your company can back up what the service is that you are providing and talking about
- Above all make sure you are listening to your prospects and are consulting them on what they should do. It's ok to give away some trade secrets along the way. All the good consultants do it. Only 1% of the people you share anything with are going to do anything with it>
People who promote their business online frequently wonder why they don't have many customers when they offer a terrific product or service. Why aren't dients rushing to sign up for newsletters, hiring them, and reaching into their wallets? The problem often boils down to failure to promote authority. Unless you let potential patrons know what makes you and your work stand out, you'll disappear into the crowd.
Explain what you do (and how your business solves a problem)
It sounds obvious, but plenty of folks don't make what they are offering clear on their website's homepage. Readers get confused and quickly leave. Some of them are would-be customers, but they aren't sure whether they are in the right place to meet their needs. At the same time, webmasters don't mention why what they offer is valuable.
The solution? Describe what your business is about close to the top of the page. Leave no doubt as to the purpose of your business and what your website provides. Also, succinctly explain - with a simple headline-how your business is the answer to reader's problems or dreams. Your service or product exists for a reason; it solves a problem or increases reader's well-being in another way. Include a call to action (CTA) on your homepage too, and you're good to go.
Create an 'about me' page
if you don't like to brag, now's the time to get over your shyness. Your 'about me' page is your place to shine and prove you've got what it takes to deliver what customers want from you. Don't pussyfoot around; tell people straight why you are qualified to ruin your business.
include a professional headshot and proof of your authority. Copies of qualifications such as certificates and awards should be located in a prominent position, along with a photograph of you engaged in your job, to help potential clients picture themselves doing business with you.
Additionally, include abio describing how passionate you are about supplying customers with quality work, and demonstrate experience in your industry. Again, mention qualifications, and briefly talk about how you've solved client's problems successfully in the past.
Testimonials
Studies show people feel more comfortable using businesses when others recommend them. Testimonials are a form of social proof of your expertise and dependability; they add to your credibility. When you cany out a job and a client's happy with the outcome, ask them if you can quote them on your website.
If they are willing to provide you with a small photograph of themselves to go alongside the quote, better still. The majority of people who land on your website are visually orientated and will respond as positively to snapshots, if not more, than to excellently written content.
Create a blog
Creating a blog will generate traffic and increase your authority. Ensure readers associate high quality with your brand by regularly adding engaging information - once a week, or daily is best if possible. Of course, the content needs to be linked to the industry connected with your business.
Add extra kudos for your business by presenting articles from expert guest bloggers once a month. Be sure to place a mini bio and headshot of them under their content, and consider adding an author's link to their professional website.
Nervous of placing links on your website in case it has a negative impact on ranking? According to co-founder of Moz Rand Fishkin, linking "appears to carry some positive correlations with ranking, trust, etc. on both a page and domain-wide level." Also, being generous to contributors encourages them to remain affable; you never know when you may require their services again. Only link to quality websites, and don't overdo it, and your ethical conduct should reflect well on you.
Prove your value with effective authority marketing, and your customer base will increase. Once potential clients recognize your expertise, experience, and credentials, they Won't look elsewhere.
Explain what you do (and how your business solves a problem)
It sounds obvious, but plenty of folks don't make what they are offering clear on their website's homepage. Readers get confused and quickly leave. Some of them are would-be customers, but they aren't sure whether they are in the right place to meet their needs. At the same time, webmasters don't mention why what they offer is valuable.
The solution? Describe what your business is about close to the top of the page. Leave no doubt as to the purpose of your business and what your website provides. Also, succinctly explain - with a simple headline-how your business is the answer to reader's problems or dreams. Your service or product exists for a reason; it solves a problem or increases reader's well-being in another way. Include a call to action (CTA) on your homepage too, and you're good to go.
Create an 'about me' page
if you don't like to brag, now's the time to get over your shyness. Your 'about me' page is your place to shine and prove you've got what it takes to deliver what customers want from you. Don't pussyfoot around; tell people straight why you are qualified to ruin your business.
include a professional headshot and proof of your authority. Copies of qualifications such as certificates and awards should be located in a prominent position, along with a photograph of you engaged in your job, to help potential clients picture themselves doing business with you.
Additionally, include abio describing how passionate you are about supplying customers with quality work, and demonstrate experience in your industry. Again, mention qualifications, and briefly talk about how you've solved client's problems successfully in the past.
Testimonials
Studies show people feel more comfortable using businesses when others recommend them. Testimonials are a form of social proof of your expertise and dependability; they add to your credibility. When you cany out a job and a client's happy with the outcome, ask them if you can quote them on your website.
If they are willing to provide you with a small photograph of themselves to go alongside the quote, better still. The majority of people who land on your website are visually orientated and will respond as positively to snapshots, if not more, than to excellently written content.
Create a blog
Creating a blog will generate traffic and increase your authority. Ensure readers associate high quality with your brand by regularly adding engaging information - once a week, or daily is best if possible. Of course, the content needs to be linked to the industry connected with your business.
Add extra kudos for your business by presenting articles from expert guest bloggers once a month. Be sure to place a mini bio and headshot of them under their content, and consider adding an author's link to their professional website.
Nervous of placing links on your website in case it has a negative impact on ranking? According to co-founder of Moz Rand Fishkin, linking "appears to carry some positive correlations with ranking, trust, etc. on both a page and domain-wide level." Also, being generous to contributors encourages them to remain affable; you never know when you may require their services again. Only link to quality websites, and don't overdo it, and your ethical conduct should reflect well on you.
Prove your value with effective authority marketing, and your customer base will increase. Once potential clients recognize your expertise, experience, and credentials, they Won't look elsewhere.
Reference: Moz.com
Location
7302 Senate Ave
Suite 105
Houston, TX 77040
(832)230-4495
Suite 105
Houston, TX 77040
(832)230-4495